"Episode — series — series products" as structural components of modern culture

It is argued that from decade to Ukrainian humanities are actively expanding the research space, discovering new, theoretically important "problem areas", understanding of which may have prospects by using potential cultural analysis, including factors such as "interdisciplinarity", "personalization" and "dialogue". These include a range issues related specifics "series". noted due involvement concept "paradigm" in analysis situation field art, facts partial or complete change, especially patterns thinking motion film TV series cinema television. stated interest television general "television series" particular intensified during '70s '90s. This was number reasons, rapid entry into space humanitarian knowledge studies. As unity history theory culture, it prompted revision orientation traditional humanities. ability record transformation "film — encourages use art dimension culturology science represents combination three components: theory, criticism. At same time, seen procedural phenomenon, accumulated gradually: forms were formed not simultaneously but over centuries, entrenched dynamic movement artistic development reality.